A mini game design for WeChat
Agency
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MediaMonks
Client
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LEGO
Project
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New Year Campaign '18
Introduction
Chinese New Year is an important gift giving occasion where everyone participates. LEGO China wants to position LEGO Toys as the ultimate gift for this occasion through a We-Chat mini game and some set of animations. My role was designing the user journey from the point where users reach the game up until they present their gift and share their experience.
Skillset
User Flows
Creating user flows helped me to get a comprehensive understanding of the user journey and revealed almost every touch point. Let's walk through these journeys.
Game Flow: Users will access the application to play the game. If they gain a certain score, they will win discount coupons that they can use at LEGO Stores to buy LEGO toys. This flow starts with a user opening the game and ends when they present the gift.